Can a Company Be Environmentally Sustainable and Profitable at the Same Time?

These days, sustainability plays a big role in society. Although it is not always one of the priorities of leaders of large companies, it ends up having enormous importance, both in terms of the company's own culture, its image in the eyes of customers and even in terms of its finances.

Operate a business < span style="font-weight: 400;">green (in Portuguese, verde) is fundamental to creating and guiding positive changes. Despite the extremely positive impact on the environment, wearing sustainability is equally beneficial, in the long term, for any company. Therefore, adhering to the ?3 Rs? of the Waste Hierarchy (Reduce, Reuse, Recycle) and conserving our planet's resources ends up , in fact, for saving and enhancing our own organization's resources.

A very current example that allows a company to become If more environmentally conscious is the simple installation of solar panels which, in addition to reducing taxes by almost a third of the installation cost, also help to save on energy costs, which is consequently reflected in your < span style="font-weight: 400;">footprint. Reducing waste, from electricity to water used, allows companies to be more efficient, leading to maximizing returns.< /span>

Furthermore, recent times show that consumers demand increasingly greater transparency in the products they consume, responding with greater fidelity. Today, more than previous generations, millennials they look for products that they identify with and that are aligned with their own philosophies and values, so they end up taking greater care in their choice when facing the wide range of sustainable and ecological products that are also competitively priced.

Some executives still reluctantly look at the idea of ??making sustainability part of the company's business strategy your company. However, we are increasingly looking at a greater number of companies that see sustainability as a long-term profitability factor.

We can position ourselves on the side of the environment in infinite ways . It is no longer necessary for the idea of ??the project to be itself green, if with creativity and vision we use the means we have at our disposal to our advantage. In Forall Phones we try to cross and above all articulate these ideas: selling a potentially ecological product, which allows each of us to give nature a little rest while aiming for a global reach, with our principles, convictions and ideals that combines this sustainability, an even greater reduction of negative impact of human activity.

Visionary companies that look at sustainability as an opportunity for innovation and evolution will be at best positioned to be successful in the long term. We have reached the time to open our eyes and change and, in this background, it is urgent to follow sustainable practices and reduce the carbon footprint. In other words, making a company as efficient, productive and sustainable as possible is maximizing its profitability.< /span>

Go green or go home!

Raquel Fernandes